Whirlpool is a globally – recognized brand for consumer appliances – washer / dryers, dishwashers, refrigerators, etc. Their products have been known to be reliable and worth their value. There are always outliers, of course, but, these are more of the exception and not the rule. However, to perpetuate public perception of their brand into the 21st century, Whirlpool has taken to the internet and social media to develop its digital presence.
At the end of this post you will find the link to Whirlpool’s entry to the Short Awards which recognizes the best achievements in production of Social Media and Digital content. There, I was pleasantly surprised to see such a product – driven company reinvent themselves as one with a new “people-first” touch with an emphasis on emotional connections to its customers.
For example, on one of the company’s microsites, it promotes its new initiative to add washers and dryers in schools to help young children who may not have the luxury of having these appliacnes in their own home. This is a major step in developing this personal touch to their customer base, and it hits home I am sure with many families.
At the CES convention last year (an annual convention held in Las Vegas displaying over 4.5K companies with their technological advacnes) Whirlpool showed off their innovative concepts with products geared towards convenience and the idea that they think “family-first” while creating new products on their lines. Smart appliances now can be controlled through the Whirlpool app. New products such as the “Hub Wall Oven” has the ability to search and coordinate your family members’ busy schedules to find a time where you can all eat dinner together.
Whirpool’s digital media presence showcases both their new inventions as well as their commitment to the consumer. Their Facebook page promotes their causes to Habitat for Humanity and the aforementioned endeavor to place more washers and dryers in schools. On Twitter, they actively engage with customers that have issues with their products. Whirpool’s responses to such complaints are timely and personal to each tweet that comes to them, requesting the customer direct message them with their personal info so they can reach out to them to rectity the product situation.
After examing Whirlpool’s strides over the past for years in both the technological realm and their social media presence, it’s hard to find any faults or flaws with regards to this growth. Their personal touch in their products is being communicated through the means that customers can see and experience – through Facebook, Twitter, Instagram and YouTube. Their efforts to solve customer problems is strong in this digital age as well.
But don’t just take my word for it. Below, I will post the links to their microsite displaying anecdotes from customers themselves whom have the opportunity to become advocates of the company by being able to post, tweet or simply share a picture of their personal stories in which their products have aided them in some way. Also shared is an ad from this site that demonstrates the brand’s dependability and reliability through a family’s ups and downs – Whirlpool was there to make life a little bit easier. Whirlpool has indeed reinvented themselves in this new era of digital presence. With their innovations geared towards family – driven products and convenience, they will continue to do so in the future.
Links:https://shortyawards.com/8th/everydaycare-whirlpool-digitaslbi-and-crowdtap-2 https://www.whirlpool.com/everydaycare.html#power
